Facebook Advertising for Dental Practices

We help Dental practices reach their growth potential and dominate their markets by creating Facebook ads to reach out and connect with the specific groups of people that would bring your ideal patients to you.

 

Request a FREE Strategy Session!

Facebook Advertising for Dental Practices

We define your ideal target audience and then start developing a perfect Facebook Advertising campaign to suit your needs!

It is no secret that scrolling through social media news feeds has become a favorite activity of people of all ages. Facebook, especially, has become one of the top leading social networks used by millions of people around the world every day. Having the ability to connect with friends, family, co-workers, and acquaintances – past or present – and getting a glimpse of their lives outside of face-to-face interaction is an incredible technological advancement through which many have found great enjoyment.

Businesses and organizations can also utilize Facebook to connect with their clients as well as be referred to new potential clients. Your Facebook page should be active and engaging in order to show clients that your Dental practice is much more than a name. There is another aspect of Facebook that businesses have also begun to take advantage of to boost their engagement with and visibility to new clients – Facebook ads.

In the world of Dental care, there is no shortage of competition, so it is critical that you incorporate any and all strategies designed to get your name in front of potential clients before your competitors do. A great way to do this is through Facebook ads. People are already interested in finding Dental services, and your ad will simply give them a possible result for their search.

Reach your growth potential and dominate your market by implementing proven marketing systems!

What Are Facebook Ads?

Facebook ads are a form of PPC (Pay-Per-Click) advertising, but the ads are only visible to users on Facebook. Through these ads, you can promote your Facebook page, posts on your page, actions users took, or your actual website. You will be able to send users to your website, gain more traffic, and, hopefully, turn website visitors into actual clients all because of Facebook ads.

Using such factors as location, demographics, and profile information, Facebook ads target specific users. Once you create your ad, you will set a budget, and bid for each click or thousand impressions that your ad gets. Your Facebook ads should appear in front of those people who are already in need of your services so that the ad is beneficial to them rather than a distraction or annoyance. Remember, it is still a social media outlet, so people are not looking to constantly be sold to while they scroll through their feeds.

When your ad appears in the sidebar of a particular user’s Facebook feed, that means they are likely in need of your services. Ask them to fill out a brief survey form or submit their email address for more information. Facebook and other social media outlets are a great way to connect with former clients and attract new ones if used the right way.

How Can Facebook Ads Help Grow Your Dental Practice?

Facebook ads are a form of PPC (Pay-Per-Click) advertising, but the ads are only visible to users on Facebook. Through these ads, you can promote your Facebook page, posts on your page, actions users took, or your actual website. You will be able to send users to your website, gain more traffic, and, hopefully, turn website visitors into actual clients all because of Facebook ads.

Using such factors as location, demographics, and profile information, Facebook ads target specific users. Once you create your ad, you will set a budget, and bid for each click or thousand impressions that your ad gets. Your Facebook ads should appear in front of those people who are already in need of your services so that the ad is beneficial to them rather than a distraction or annoyance. Remember, it is still a social media outlet, so people are not looking to constantly be sold to while they scroll through their feeds.

When your ad appears in the sidebar of a particular user’s Facebook feed, that means they are likely in need of your services. Ask them to fill out a brief survey form or submit their email address for more information. Facebook and other social media outlets are a great way to connect with former clients and attract new ones if used the right way.

Common Facebook Advertising Questions

What are Facebook Ads?
Facebook Ads is a form of paid advertisement under PPC that allows companies to display promotions or products throughout Facebook’s platforms.

This means with Facebook Ads, you can advertise on Facebook, Messenger, WhatsApp, and even Instagram.

How does Facebook Ads work?
Similar to making a post on Facebook or Instagram, you can create a post that can bring awareness to your brand, product, or service. But, Facebook Ads come with wider-range, more advanced targeting capabilities (that are way more effective than “boosting a post”).

Effective Facebook marketing give companies the ability to get their online advertisements to the right people at the right time, which significantly increases the chance of a purchase, appointment, or a visit.
If done correctly, good SEO can change if a business will last in the long run.

Why are Facebook Ads important?

Facebook Ads can be a powerful platform to help with your company’s growth. It has a large social media audience.

A lot of people forget that Facebook is still the number 1 social media platform in the world. Here are some data you should know about Facebook:

  • More than 2.6 billion people actively use Facebook each month
  • 7 out of 10 adults in the U.S uses Facebook
  • Users spend 20 minutes or more on Facebook every day

Aside from Facebook, there is Instagram which can be seen as the second biggest social media platform. Here are some statistics on Instagram:

  • Instagram has 1 billion active monthly users
  • 37 % of adults in the U.S use Instagram
  • The most popular social media platform for U.S teens
  • 200 million users check out one business profile each day
  • Users spend on average 28 minutes on Instagram every day
Why are Facebook ads effective?
The reason why 86% of marketers use Facebook advertisement and 51% of total advertisement spending in the U.S was spend on Facebook Ads is because of one big reason. They get results.

This is because of Facebook Ads’ powerful targeting capabilities, large audience, and its influence on people’s buying behavior.

Here are some statistics on social media that your company can look forward to:

  • About 52% of customers were influenced by Facebook when making a purchase (online and offline)
  • About 78% of consumers in the U.S will discover products or services on Facebook
  • About 60% of people learn about a new product or service from Instagram
  • About 26% of users who clicked on a Facebook ad made a purchase
Facebook ads vs Google ads?
Neither. It can depend on your situation and industry. It’s preferable to be able to do both and get traffic from both marketing platforms.

With Google Ads, you can target base on a specific keyword. This allows businesses to advertise to people who are intentionally searching for something.

With Facebook advertisements, you can market your brand on active social media platforms with precise targeting.

What are the different campaign objective?
Before you create a Facebook Ad, you need to consider your campaign objective. This is based on what your company’s marketing goal is.

Here are some of the campaign objective to choose from:

  • Brand Awareness: This is a campaign that prioritizes bringing awareness to companies brand
  • Traffic: This campaign helps companies get more clicks. Increasing a company’s traffic is essential for their growth.
  • Engagement: This campaign gets more media engagement (like a “like”) for your ads.
  • Video Views: If you want a video to get more views, this campaign gives a way for companies to promote a video or videos on Facebook.
  • Conversions: This campaign helps get more sales, downloads, or any other conversion goals for companies.
  • Store Visits: This campaign ensures that the company’s ads are promoting foot traffic to their physical store.
Why do people do Facebook ads versus boosting a post?

Facebook gives the option to boost a post from your Facebook business page so it can be seen by people other than members from your business page.

Although the choice is there, it’s not recommended to boost your post.

Compared to making your Facebook Ads in Facebook Ads Manager, boosting a post has many limitations.

With Facebook Ads Manager, you can choose the proper campaign objective that matches with your business’s marketing goals. Boosting a post does not.

How much does Facebook Ads cost?
It depends. The cost of Facebook Ads can change by several factors. Some include:

  • Ad objective: Campaign objectives have different KPIs (CPC, CPM, CPL, CPA). Also, Facebook Ads are shown to a specific audience, depending on the ad objective you choose.
  • Bidding type and amount: The amount you bid can determine if your ad will be seen on Facebook’s platforms and the cost of your ads. The type of budget (daily budget and lifetime budget) can also influence how much you pay.
  • Audience: Your audience is the biggest thing that can influence the amount your Facebook Ads will cost. If your target audience is too broad or too narrow, you can be paying more than you need to be. Finding the right target audience will help you get the highest ROI.
  • Ad quality: When it comes to Facebook, they can be picky and determine how much you’ll pay for each of your business’s Facebook Ads. Facebook will look if it is relevant, interesting, emotion invoking, calling people to act, and unique. Optimizing ad quality can reduce the cost of your ad.
  • Industry: The industry and the product you see can also influence the cost of your Facebook Ads. Facebook Ads for the automotive industry will cost more than a restaurant’s ad.

But, here are some average cost from all industries:

  • Cost-per-click (CPC): $0.97
  • Cost-per-thousand-impressions (CPM): $7.19
  • Cost-per-like (CPL): $1.07
  • Cost-per-action (CPA): $18.68
Facebook Pixel Vs Google Analytics
Both Facebook Pixel and Google Analytics are helpful when it comes to gathering data from users and using them to determine your marketing strategies.

Facebook Pixel is essential to Facebook Ads because it helps with remarketing strategies, and Google Analytics is great for gathering data overall. Also, with Google Analytics, you can track other marketing investments like SEO and Google Ads.

It’s recommended for companies to have both. If you need help, our digital marketers are ready to help.

Facebook Ad vs Instagram Ad
Facebook Ads allows any company to advertise on both Instagram and Facebook. This means that Instagram ads is practically Facebook Ads that have either an automatics placement setting or manual placement for Instagram.

If you do choose to do Instagram ads, it’s recommended to know your audience and the difference between the social media platforms.

Facebook and Instagram have slightly different demographics, and users use the two differently. As a result, it required different marketing strategies.

Instagram ads may get great results for another company, but it may not get the same results for your company.

Why should I hire someone to do my Facebook Ads?
Most people know how to use Facebook but using Facebook Ads is a different story. Hiring a marketing agency can be better than running it yourself. Here are the reasons why:

  • Better ROI
  • Don’t need to worry about traffic to your company
  • Have a marketing expert in Facebook Ads do all the setting up and managing
  • Have more time for yourself and your business
  • Get faster results than investing in time trying to figure everything out
  • Our social media marketers will know Facebook Ads best practices and are up to date with Facebooks advertisement policy

Reach your growth potential and dominate your market by implementing proven marketing systems!

Aren’t you the least bit curious?

No strings attached, we promise.

Simply fill out the form below and we’ll set you up, so you can see for yourself what your mobile site could look like. When you fill out the form, you are giving us permission to use our software platform to build a complimentary mock-up of your mobile site based on the content already provided on your existing business Website.

We make it possible for you to see a preview of your mobile site without obligation and completely free of charge, so that you can discover for yourself the endless possibilities mobile marketing can offer your business.”

[gravityform id=2 title=false ajax=true]
×
Request Your FREE Strategy Session and Custom-Tailored Marketing Plan!

×
Request Your FREE Strategy Session and Custom-Tailored Marketing Plan!

×