Why Your Practice Needs A Dental Marketing SEO Specialist
For the majority of businesses in operation today, there is a great deal of competition for the same clients. This is especially true in the dental world. Dentistry is competitive, and you need to let potential patients know that your practice is the best in the area. That means standing out on search engine results and maintaining a website that is both engaging and informative.
Every dental practice is looking for a way to beat the competition and show potential new patients that their office is the right to choose when it comes to their dental needs. Because we live in the age of the internet, it has become commonplace for those in need of any dental services to turn to a search engine of their choice to find the best options.
In the digital realm, dental practices need SEO in order to build trust and loyalty among prospective patients. Competing against other dental offices can be an uphill battle and is very difficult since a simple Google search for any general dentist in their area or a specific dental service in a particular part of town will inevitably return thousands of results. Dental practices that partner with the right Dental Marketing agency stay at the forefront of these Search Engines’ algorithms.
With our unparalleled technical execution and savvy digital marketing strategies, we’ve brightened up web presences for dental practices. Our goal is to boost your website to the top of those results to get maximum exposure to potential new patients. Local Search Engine Optimization (Local SEO) has become the go-to process for accomplishing this goal, and the digital marketing professionals at Envision Dental Marketing are here to make sure you rank higher than your competition through Local SEO.
Reach your growth potential and dominate your market by implementing proven marketing systems!
What can Local SEO do for your Dental Practice?
When you want to show search engines like Google that your practice website is trustworthy and reliable so that you get more organic traffic, the best way to impress Google is through Search Engine Optimization (SEO). SEO incorporates on-site and off-site techniques designed to increase visibility and demonstrate to the search engines why your clinic’s website should rank at the top of the search engine results pages (SERPs) above your competition.
So how can you set your practice apart from the pack and get the most visibility for your practice? The answer is to implement a local search engine optimization (local SEO) campaign following a proven step-by-step process. By following the 5 steps below, you’ll gain an edge over your local competitors.
People used to search for dentists in the Yellow Pages, but now they go online. They usually don’t look beyond the first page of results, so sites that don’t rank high on Google or Bing are ignored. Whether you’re new to the profession or run a longstanding practice, SEO for dentists is essential to finding new patients—and keeping them.
Dental SEO Is A Proven Digital Marketing Solution
Local SEO drives website traffic that is focused on a location-specific to your city and state. Our dental SEO services are focused on increasing your patient count and are 100% effective.
Our SEO marketing strategy starts with determining which specific service you’re trying to promote. Then we use SEO techniques to help you improve your rankings for those dental services. Our proven local SEO strategies help dental websites rank high in Google’s organic results and Local Pack.
We have perfected the art of helping patients find your dental practice at the top of Google’s organic results not only for a trusted dentist in their area but specifically for services like Implant and all-on-four patients who are looking for placement, maintenance, or repair of dental implants; Cosmetic services; Ortho patients who need to fix crooked teeth, underbites, overbites, and align jaws correctly; or patients with severe gum disease who are in need of periodontal services.
SEO is an essential part of any internet marketing and it’s a proven way to increase traffic to your website and expand your practice. It is an effective way to increase your search engine ranking and increase the credibility and authority of your website. Your dental practice requires more than just your word-of-mouth to grow these days; in today’s world, we can take advantage of the latest marketing techniques and options available. The more understand and implement effective SEO tools, the quicker you will be on the road to success.
Common SEO Questions
What is SEO?
SEO stands for search engine optimization, and it is the process of changing (optimizing) your company’s website so that search engines show your pages in the top search results for specific keyword searches.
Why is SEO important?
However, unlike other forms of marketing like paid advertisement and social media, search engines have the most online traffic. As a result, SEO has the opportunity to get the most revenue.
Also, using SEO has exponential and long-term effects compared to some marketing strategies.
If done correctly, good SEO can change if a business will last in the long run.
What is the difference between SEO and Google Ads?
Google Ads is not like SEO. It’s a form of paid marketing where it is process of paying for a spot for a certain keyword search. In general, the higher bid the more traffic you will get.
SEO is different where it is the process of optimizing your website so it naturally shows in the top search results. Unlike Google Ads, SEO actually has a bigger effect that even lasts years after you invested in it.
How do I do SEO?
- On-page SEO
- Off-page SEO
- Local SEO
- eCommerce SEO
- Content marketing
One easy way to understand search engine optimization is to see SEO as putting relevant content or keywords on your website to match a specific search query. As a result, search engines will put your website out of all the other websites on top of search results.
How long does it take to see results from SEO?
You might see this as an expense but you should see it in a different way.
Instead of seeing it as an expense, SEO should be seen as a small long-term marketing investment that has a very large return that continues to pay even after seeing your results. Like most investment, your returns from SEO gets even bigger the sooner you make the investment.
What are you waiting for?
How much does SEO cost to implement?
But, hiring someone to do it can be more beneficial for your company.
The pricing can depend on the competition and the amount of work that needs to be done.
Will I have to do SEO forever?
They’ll never ask that. Coke found out that commercials are critical to their business revenue. Commercials will generate them $$ ROI for every dollar they put in. Their entire business is built on it. Their mindset isn’t “when can we stop running commercials?” but “where can we run more of these commercials?”.
If you have found a money printing machine that prints out $2 for every $1 you put in, the question isn’t “do I need to put in dollar bills forever?” but “how can I get more of these machines to print me more money?”.
Marketing is an investment. Marketing is the money printing machine that’ll bring you the $2 for every $1 you put in.
Yes, implementing SEO will increase your website ranking for keywords you are targeting. If SEO is working and helping you grow your business, you should keep implementing SEO for even more keywords and maintain your rankings.
Like many companies, the ones on top are the ones that double down on what works and helps them keep growing.
What are backlinks and why are they important?
You can see backlinks as “likes” from other domains. The more backlinks you have, the more credible your website is and the more likely search engines will rank you over other websites.
Although getting more backlinks can help you rank over your competitor, not all backlinks are good quality. Having a link building strategy that gets active, quality backlinks can help you rank higher than just any other backlink.
How do I track my SEO results?
Our agency will send an SEO report occasionally or you can simply as for a status report.
Why should I hire someone to do my SEO?
- You can focus completely on running your business
- Don’t need to worry about traffic to your website
- Have an expert in SEO do all the hard work for you
- Higher ROI
- Get faster results
- They will know SEO best practices and are up to date with Google’s algorithm changes.