Social Media Marketing
The only way to connect with your patients on a daily basis. It would be impossible and impractical to try to contact with every patient you have ever had and give them the same update or provide them the same snippet of information otherwise.
Today’s dentistry and Social Media
Social media has taken the digital world by storm, and your dental practice must take advantage of the opportunity to connect with patients. Just be sure you know who your audience is, what their needs are, and how to show them you are the right Dental office for them.
The reality is that people, by nature, are social, so it makes sense that social media platforms like Facebook, Twitter, Instagram, TikTok, and many others have taken the world by storm. Sharing photos, videos, memes, and status updates about life and special events have become something common and exciting for millions of people around the world.
Whether it’s a video of your dog sleeping or the latest political meme or anything in between, social media has made it easier than ever to share everything in your life with anyone who likes or follows you. Social media, however, is not just for individuals. Businesses and organizations have also been taking advantage of the connective power of social media outlets.
You may be wondering how social media is important to your dental practice. You must find your patients where they are looking for you. Years ago people were reading newspapers or magazines, watch TV and look through Yellow Pages when they needed something. But today everybody is on their phone, tablets, or laptops. So, as marketers, we have to go where the audience is – online.
Through techniques like SEO, PPC, and web design, you can get your message in front of clients when they are using search engines like Google to find the right dentist. However, social media is another way to bring you closer to potential new patients and connect with your existing ones.
Social media outlets provide a two-fold opportunity for dental practices to connect with existing patients as well as any new patient who may find them. The first is paid advertising such as the ads you can purchase on Facebook, and the second is the ability to share a bit more of your professional thoughts and oral health tips and show your patients that you are more than just a dentist. People like to see behind-the-scenes photos and videos to help them feel connected to you, and it is a great way to develop a rapport with them.
Reach your growth potential and dominate your market by implementing proven marketing systems!
The Benefits Of A Social Media Presence
Social media outlets are not only fun entertainment for individuals. They can be a source of networking for businesses and organizations looking to expand their reach and find new clients or members for their group. When it comes to Dental practices, the following are three exceptional benefits of having a social media presence for your dental office:
Reconnect with existing patients: Being able to stay in touch with your patients through social media helps to ensure that you stay in their minds if they need more dental work done in the future. Existing patients are also more likely to recommend you to their friends and families, so it is important that you stay present in their lives.
Find new patients: Through ads like those on Facebook and posting regular educational posts, you can put your practice in front of potential patients who are looking for you. Existing patients can also use your social media accounts to share posts and connect you with new patients.
Share your expertise: What better way to create trust and credibility than to post daily tips and educational oral health ideas on a daily basis through social media posts, photos, and videos? While you can certainly update your website regularly with these photos and videos, social media outlets allow you to show how involved you are in your community and the latest dental technology. Through the posts, you can then send those who are interested in a specific dental service like dental implants or cosmetic dentistry further information.
An effective marketing campaign has always been to create the right massage for the right audience and present it to them at the right time. Being on social media is almost as important as having a website nowadays. It is the best way to connect with patients instantly and share your expertise.
We at Envision Dental Marketing have over 20 years of experience in the digital marketing field, and we are confident that we can help you increase organic traffic to your website and convert more visitors into patients. You will see a growing ROI with our digital marketing services, including social media management and social posting.
If you are interested in seeing how social media outlets like Facebook can benefit your practice, contact us today. We can help you manage your posts, gather followers, and likes for your accounts, and create PPC ads that will expertly target the patients you are looking for. Find out how social media can be a boost for your dental practice.