Hosting Your Website
The right hosting platform can dramatically impact the success of your online presence. These considerations include: speed, reliability, customer service, and security
In the past, before the age of the Internet, a company simply needed to have exceptional customer service and the highest quality products to be successful. Word-of-mouth recommendations brought in new clients as did simple advertising techniques like billboards, newspaper and television ads, and maybe a flyer handed out on the sidewalk.
In today’s world, things are much different. Very few people watch TV commercials, and most drivers don’t even see billboards because they are focusing on driving. Even recommendations rarely come from a face-to-face interaction and are mostly published online for anyone to see. The digital age also means that having a store or office is not the only location your business has. You also need the online extension of your business which is your website.
There are a wide variety of choices to be made when it comes to the aesthetics and functionality of a website, but one of the most important and beginning decisions to be made is who will host your website once it has been created. Basically, a site’s host is the company that actually runs the servers on which your website will reside on. At Envision Dental Marketing, we have your hosting solution as a part of our overall digital marketing and advertising services.
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Hosting Solution for Your Dental Websites
As far as a content management system (CMS) is concerned, many companies will choose to use WordPress because it is easy to manipulate, has lots of support, and provides the flexibility to create almost any type of website you may desire.
The code which makes up the backbone of your website will remain consistent within the latest versions of WordPress, but the host can seriously change how that code performs.
That is why it is essential that you understand the host you are investing in and know how the code you have for your website will perform when hosted by a particular company.
Because our team at Envision Dental Marketing can do web design and development as well as site hosting, you can rest assured that the code for your site will perform as expected without the aggravation you may experience with other hosts.
Why Does a Good Host Matter?
When it comes to choosing a host, you want to make sure you have done some research on what exactly hosting a website entails and what the expectation will be for the performance of the code when hosted by that company.
There are many hosts out there for a variety of different price ranges from the very cheap to the extremely expensive. Price may not really be the deciding factor, and price may not be the indicator of a good or bad host.
Choosing a bad host can result in losses for your company that can be a challenge from which to recover. You can always move from one host to another, but, of course, that will likely result in more expenses and lost time. Plus, you may be a bit uncomfortable when it comes to trusting a new host.
So, why does a good host matter? Aside from eliminating aggravation and the possibility of lost time and money, a good host can dramatically impact the success of your online presence. Certain aspects of a good host come into play while you choose the right host for your website. These considerations include: speed, reliability, customer service, and security.
The speed at which your website loads on a user’s computer or mobile device can seriously impact your online success. Site speed is a big factor in ranking on search engine results pages (SERPs), so a slow website can push you out of the top 3 or even off of the first page of results. Users also tend to be fairly impatient when it comes to a website’s loading speed, and if your site takes more than a few seconds to load, they are most likely to bounce back to the search results and move to the next in line.
Although you may not be available at all hours of the day or night, your website certainly needs to be. It is an extension of your dental practice and must be up and running as close to 100% of the time as possible. If a potential patient is looking for dental services at 3am and your website is down, they are definitely not going to wait for it to be up again in the morning. They will turn to your competitor and find out more about their office instead of yours.
Whenever there is a problem or concern, you need to know that you will be able to contact your host and get it taken care of to reduce any downtime for your website. At Legit5, we promise to give our customers the best marketing experience they’ve had, and take care of their issues quickly and effectively.
Anytime you are dealing with the internet, you are bound to have an interaction with hackers or spammers trying to invade your website. Your web host needs to be able to identify these problems and prevent them from doing any damage to your site.